Linkedin guide for Employees

Introduction

LinkedIn is a powerful tool for our company to connect, engage, and grow in the B2B space. By following these best practices, you contribute to strengthening our brand and building valuable relationships with clients and partners.

While WiseNetwork's LinkedIn page and posts are managed by the marketing team, we encourage everyone to create original posts, as well as repost, like, and comment on the platform.

Why LinkedIn Matters for WiseNetwork​​​​​​​

LinkedIn is more than just a networking platform; it’s a powerful tool for B2B companies to build credibility, expand brand awareness, and drive lead generation. As a B2B company, your professional connections and how you engage with industry-relevant content directly impact our brand’s reputation. Here’s why LinkedIn is crucial for us:
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• Building Trust: By sharing insights, case studies, and success stories, we position ourselves as industry leaders, gaining trust from potential clients and partners.
  
• Networking: LinkedIn enables us to connect with decision-makers and influencers in our target industries. These connections can lead to new business opportunities.
• Recruitment and Brand Building: Showcasing our company culture and industry knowledge helps attract top talent and partnerships.
• Lead Generation: Engaging content, participation in discussions, and visibility on LinkedIn can drive leads directly to our sales funnel.

Best Practices for LinkedIn Algorithm​​​​​​​

To maximize our reach and ensure our posts are seen by the right audience, here are some best practices based on how LinkedIn’s algorithm works:
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• Consistency Matters: Posting regularly (at least 2-3 times a week) keeps our brand top-of-mind for our connections.
• Engagement Is Key: LinkedIn prioritizes posts that spark conversations. Encourage likes, comments, and shares by asking questions, sharing thought-provoking content, or using polls.
• The First Hour: The first 60 minutes after posting is crucial for visibility. Encourage your network to engage early to boost the post’s reach.
• Use Relevant Hashtags: Incorporating 3-5 industry-relevant hashtags helps your posts get discovered by a broader audience. However, avoid using too many unrelated hashtags.
• Visual Content: Posts with images, videos, or documents get more engagement. Whenever possible, share visually appealing content like infographics or videos to capture attention.
• Engage With Comments: Responding to comments on your posts within the first few hours shows the algorithm that your content is valuable and encourages further discussion.
• Tagging (Use Wisely): Tag colleagues, partners, or clients if they’re directly related to the content. However, avoid over-tagging, as it can be seen as spammy.
• Personalization: Posts that are authentic and personalized tend to perform better. Don’t be afraid to share personal insights related to the industry or a company achievement.

We Encourage You to Use the Company Banner

Your LinkedIn profile is an extension of WiseNetwork's brand, and using the company banner shows you are part of a larger mission. Here’s why this is important:

• Brand Unity: A consistent look across all employees’ profiles strengthens our company’s presence on LinkedIn and makes us more recognizable.
• Professionalism: It shows you are part of a forward-thinking and professional team.
• Credibility: Potential clients or partners often check out employees' profiles. A cohesive visual identity reflects well on our company and builds trust.
• Easy Access: The marketing team will provide you with the latest version of the company banner. Feel free to update it whenever new versions are available.

Reach out to the marketing team (Kirsi & Emmy) for any questions you might have.

Happy networking!